QORA.
0% fraud reaches your spend · +28.4% avg CPA lift · live in 48h

Stop paying for traffic that never converts.

Most of your budget dies on impressions that were never going to convert. QORA re-decides every dollar of spend in real time, routing it toward the impressions that hit your CPA target and killing the ones that don't.

fraud on your spend
0%
avg CPA lift
+28.4%
time to live
48 hrs
contract lock-in
none
advertiser.console · live · acct ADV-71204
06:31:33 UTC
Spend · 24h
$124,820
▲ 4.1% vs avg
Clicks routed
3.42M
▲ 0.18
Active GEOs
42
▲ 3 today
CPA score
0.87
▲ 0.04
campaignformatgeoCPA24h
C1dating · tier-ApushMX · BR · CO$2.40+12.4%
C2fin · cardsnativeDE · FR$18.20+6.1%
C3igaming · welcomeemailIT · ES$32.10+19.2%
C4utl · vpnin-appUS · CA$4.80+3.4%
C5sweeps · retailbannerUK$1.90-2.1%
live optimization
06:31:33reroute · C1 → src/MX-22 tier-A +12.4% CPA
06:31:31bid·up · C2 · DE · CPC +$0.04
06:31:29block · src/SDK-718 click-injection -2,140 req
01  / the leak
where performance budgets die
industry baseline
the cost of the status quo

You're not buying traffic. You're buying guesses.

Static bids, day-level optimization and source groups you can't see into mean most performance budgets bleed out before a single conversion lands. The waste isn't a rounding error. It is the line item.

spend on non-converting traffic
31%

Impressions optimized once a day, paid for in full.

avg fraud in open supply
11.6%

Click-injection, device farms, bots billed as real.

optimization lag
24h

By the time a source is paused, the budget is gone.

CPA target miss rate
2 in 3

Campaigns that overshoot target without manual rescue.

02  / the difference
same budget · same vertical · 30 days
measured · finance-ready

Same spend. Measurably more conversions.

A live finance campaign moved onto QORA with no change to budget or creative. Results are measured across the first 30 days.

before · flat buy
CPA$24.10
conversions / mo4,150
wasted spend31%
ROAS1.6×
after · QORA engine
CPA$17.25
conversions / mo5,790
wasted spend6%
ROAS2.7×
change
CPA-28.4%
conversions+39.5%
recovered budget+25pts
ROAS+68%
what it took
creative changes0
budget added$0
setup time48h
contractnone
03  / every format your buyers live in
seven inventory categories
CPC · CPM · CPA · CPL
T1in-app

In-App

iOS / Android · banner, interstitial, rewarded.

eCPM$1.80 to $6.40
T2push

Push

Web + in-app notifications. High CTR.

CTR2.4 to 6.1%
T3native

Native

Editorial placements. Premium CTR.

VTR71%
T4edge →

Email

Direct-to-inbox · top CPA performance.

volume1.2B/mo
T5banner

Banner

IAB display · desktop & mobile web.

volume4.8B/day
T6video

Video

VAST 4.2 · pre, mid, rewarded.

completion82%
T7tabs / pop

Tabs · Pop

Pop-under, new-tab · high volume.

CPM$0.40 to $1.20
04  / why the numbers move
six modules · per impression
retrain · hourly

Every dollar of spend is re-decided every tick.

This is the part competitors do once a day. QORA scores supply, predicts conversion, balances bids, blocks fraud and paces budget per impression, so waste never gets a chance to accumulate.

You set the goal (CPA, CPC, CPM, ROAS). The engine routes spend toward it. You keep full operational control: caps, allow/blocklists, GEO, daypart, creative weights. Nothing is a black box.

loop · 0.8ms · 2,400+ features · 14 fraud vendors
OpenRTB 2.6 · VAST 4.2 · prebid 8.x · private deals
O1routing

Smart routing

Each impression is routed to the campaign × creative × payout that maximises predicted profit, not the loudest bid.

lanesPMP · PG · open p9938ms
O2scoring

Source scoring

Every publisher, SDK, list and surface scored per geo × format × hour on historical CPA, fraud and revenue.

refresh1h scale0 to 1.0
O3bidding

Bid optimization

Per-impression bid shading. Stays under your CPA target by adjusting against the live CR estimate, not a static price.

qps3.2M clearfirst-price
O4cpa engine

CPA optimization

Conversion-prediction model retrained hourly on live campaign outcomes. Routes spend toward the impressions most likely to convert at your target CPA.

retrainhourly lift vs flat+28.4%
O5fraud

Fraud filtering

Pre-auction screening across 14 fraud vendors + internal entropy / device signals. Click-injection, device-farm, IP-rep, bots.

pre-auction3.2% filtered post-bid0.1%
O6pacing

Campaign balancing

Budget paced per geo × format. No starvation on edge inventory, no overspend on the cheapest source.

pacing±2.1% cycles/day≈ 108B
We cut CPA by a quarter in the first month with the same budget and same creative. The only thing that changed was who decided where the money went.
DM
Daniel Marek
Head of Acquisition · Loveisdate
-26%
CPA · first 30 days
2.7×
blended ROAS
48h
to first routed spend
05  / vs. the old way
typical network or DSP
side by side
capability
typical network / DSP
QORA
optimization cadence
once a day, by source group
per impression, every tick
CPA targeting
static bid, manual rescue
hourly-retrained conversion model
fraud reaching your spend
8 to 12%, billed & post-charged back
0% fraud blocked before you pay
source-level visibility
opaque source groups
every publisher scored & visible
time to live
weeks of IO & onboarding
48h, self-serve or managed
commitment
minimum spend, annual lock-in
no lock-in, leave any time
06  / verticals
eight curated categories · matched supply
brand-safety reviewed
V1dating

Dating

Mainstream + niche. Push, native, in-app, email.

avg CPA$2.40
V2igaming

iGaming

Licensed markets · welcome offers, FTD, retention.

avg CPA$32 to $140
V3finance

Finance

Cards, loans, brokers, neobanks · KYC required.

avg CPL$8 to $28
V4utilities

Utilities

VPN, cleaners, antivirus, productivity apps.

avg CPA$3 to $8
V5mobile

Mobile apps

iOS / Android UA · install + post-event optimization.

avg CPI$0.40 to $4.20
V6sweeps

Sweepstakes

Retail, telco, prize-draws · SOI / DOI flows.

avg CPL$1.10 to $3.40
V7ecom

E-commerce

D2C brands, marketplaces · ROAS / purchase optimization.

target ROAS2.4x to 4.1x
V8saas + ai

SaaS & AI

Subscriptions, trials, demos and product-led growth funnels.

avg CPL$6 to $42
07  / why it's safe to try
no risk to test the engine
your stack · your rules

No lock-in, ever

No minimum spend, no annual contract. Run a single campaign as a test and pull it the moment the numbers stop making sense.

Keep operational control

Run the test with your existing campaign rules, caps, allowlists, blocklists, GEO controls and creative weights. No workflow reset required.

Live in 48 hours

Self-serve or with a media partner. Connect, set a CPA target, and the engine starts routing spend inside two days, not two weeks.

08  / the questions buyers actually ask
objections, answered
no fine print
Q1Do I have to move all my budget over?

No. Most advertisers start with a single campaign as a head-to-head test against their current buy, then scale once the CPA proves out.

Q2How do I know the lift is real?

Run a controlled test against your current buy. Keep the same budget, creative and target CPA, then compare the outcome after the first routing window.

Q3Is the optimization a black box?

No. Every publisher, SDK and surface is scored and visible. You keep caps, allow/blocklists, GEO, daypart and creative weights at all times.

Q4What about fraud?

Filtered pre-auction across 14 vendors plus internal entropy and device signals before you're billed, not after. ~3.2% screened on the way in.

Q5Self-serve or managed?

Both. Run it yourself in the console, or pair with a media partnership manager who tunes targets and supply with you. Same engine underneath.

Q6Which pricing models are supported?

CPC, CPM, CPA, CPL and CPI across seven verticals. Set the goal you're measured on and the engine routes spend toward it.

Put your next campaign on an engine that hits target.

Set a CPA target, define campaign controls, and launch a controlled test. The engine starts routing within 48 hours with no minimum spend and no lock-in. If it doesn't beat your current buy, walk away.

onboarding48h · self-serve or managed
auctionOpenRTB 2.6 · VAST 4.2
regionsworldwide
controlcaps · GEO · allow/blocklists